Social Media Is Winning This Election

Robin Butler / Staff Writer

Social Medias are Heating up Politically in this Election

Every time I go on facebook and scroll through my news feed I am confronted by a plethora of political information. It is that time of year after all, and if I thought a year ago that Facebook and other social medias were heating up politically, I had no idea the firestorm that was to come. 

Facebook in particular has come incredibly far since its introduction to the public in 2005. What was once simply another tool for connecting has become one of the strongest and most influential news outlets on the internet. Its ease of access and abundance of information has created a direct outlet for politicians to reach potential voters whether they are young, old, liberal, conservative, educated, or uneducated. Hundreds of thousands – even millions of people that typically would stay as far away from politics as possible, are forced into the fray with frequent videos and opinion pieces supporting or speaking out against various candidates. 

The king of this platform is the tv celebrity and businessman Donald Trump. From the beginning of his campaign, Trump and his campaign team knew they didn’t have to beat out other republican nominees by much, so establishing a strong online presence was a must. Donald trump currently has 12.6 million followers on twitter and these aren’t necessarily just Trump supporters. In addition to these twitter followers, every news outlet that likes a good story has paid close attention to Donald Trump on Twitter because of just how intense some of his posts seem to be. Put simply, Donald Trump has gained support and followers because he has an entertaining social media presence.  

Hillary Clinton has never reached the level of buzzworthy appearance on social media, but her supporters have taken it upon them to help her out on this front. Ten minutes scrolling through a democrat’s Facebook page will find you countless videos and articles, not necessarily approved by Clinton, but none the less coming to her aid in this election.  

The most fascinating part about the influence of social media in politics is the absolute power of confirmation bias. The way Facebook, for example, works is that every time you click on something a friend or a page you follow shares, it remembers. The more you click, the more it remembers. Facebook’s nature as a business makes sure that every one of its users has the most pleasurable experience as possible while browsing content.

This means that once Facebook has collected enough information on your preferences (not just political) it can start tailoring your news feed to fit those preferences. My facebook feed is drastically different than my girlfriend’s facebook feed even though our political affiliations are moderate left and moderate right respectively. Facebook will inherently only show you information that it thinks you want to see. This means that if you are a Hillary supporter you will almost exclusively be shown pro Hillary and anti Trump posts. If you are a Trump supporter you will see the opposite. 

This format is dangerous. When you have millions upon millions of relatively uneducated potential voters being hit with one opinion piece after another, the value of american politics diminishes. It becomes a war of who can reach technologically tethered voters better and who can send out the most propaganda regardless if the information provided is true or not.  

A popular type of video in the last few months are those that show clips of either Donald Trump or Hillary Clinton saying something and then a clip of them years earlier saying the opposite. These videos call the targeted candidate liars and cheats, which regardless of being true or false, is agreed upon by viewers. Both videos are reaching the exact same point, except on two completely different candidates. But people never see the other side, they never see that the creators of these videos are aware of their counterparts and are only looking for views. Potential voters take these videos as fact and that drastically affects how they think. Having this kind of false information so heavily advertised limits the effectiveness of truth and reason in the world of modern US politics. 

It is shocking to see how both parties are manipulating the minds of potential voters, and this caused me to adjust how I see things. As a liberal, my Facebook feed was exclusively pro Hillary, anti Trump… until recently. I was so sick of seeing one side of the picture that I actually went to a friends Facebook page (who is a Trump supporter), looked at the conservative facebook pages that he follows, and I followed them. I was tired of getting only one perspective and I did something about it. Now I am able to see a mixed bag of political information that will help me make a more educated choice on Nov. 8. 

Unfortunately not everyone is as open-minded, and many people, if not most, only want to see the information that they agree with. In 2008 Obama’s election was dubbed the “Facebook Election” because of Facebook’s influence on the outcome. Facebook and other social medias such as Snapchat, Instagram, and Twitter have only grown in the last eight years and will likely continue to grow in the coming years. Their heavy influence in United States politics could bring the end of educated, unbiased voting.